Librarians often conflate ephemera with grey literature whereas collectors often broaden the scope and definition of ephemera. The breadth of printed ephemera is vast and varied, often eluding simple definition. Determining its worth in a present context, distinct from its perhaps obscured purpose, is also of interest. Challenges pertaining to ephemera include determining its creator, purpose, date and location of origin and impact thereof. A piece of ephemera's purpose, field of use and geography are among the various elements relevant to its categorisation. With a virtual consensus between librarians that ephemera is "difficult", categorisation has burdened the field of library science and is similarly difficult for historiography due to the ambiguity of ephemera. Rick Prelinger noted that with greater value granted to ephemera, thus reducing ephemerality, the general definition may itself be short-lived. "veryday life" establishes a connection to popular culture and social history ephemera is an important aspect of said life, which, according to Henry Jenkins, showcases the immaterial nature of culture arising in daily life. This definition ascribes ephemera's presence within the greater context of printed materials: ostensibly trivial mundanity. Įphemera, ambiguous in nature, has been noted to have had a history of assorted applications, the presently most common definition being: "the minor transient documents of everyday life". Comic books, for example, were once considered ephemera however, that perception later faded. The degree to which ephemera is ephemeral is due in part to the value bestowed upon it and the passage of time has seen the ephemerality of certain ephemera decrease generally. Ephemera and ephemerality have mutual connotations of "passing time, change, and the philosophically ultimate vision of our own existence". Ephemeral, by the mid-19th century, began to be used to generically refer to printed items. This application of ephemera has been cited as the first example of aligning it with transient prints. In 1751, Samuel Johnson used the term ephemerae in reference to "the papers of the day" – and is frequently cited as the term's creator. The initial sense extended to the mayfly and other short-lived insects and flowers, belonging to the biological order Ephemeroptera. This combination generated the term ephemeron in neuter gender the neuter plural form is ephemera, the source of the modern word, which can be traced back to the works of Aristotle. The etymological origin of Ephemera ( ἐφήμερα) is the Greek epi ( ἐπί) – "on, for" and hemera ( ἡμέρα) – "day". Ephemera has seen academic interest as a beneficial prospect to humanities and for its own sake, illustrating or providing insight into diverse matters, such as those of a sociological, cultural, or anthropological background.Ī piece of ephemera circa 1749–1751, around the time Samuel Johnson may have coined the term Literature by collectors and societies has contributed to a greater willingness to preserve ephemera, which is now ubiquitous in archives and library collections. Virtually all conceptions of ephemera make note of the matter's disposability.Įphemera has long been collected by the likes of families, hobbyists and curators, with certain instances of ephemera intended to be collected. Some ephemera are ornate in their design, acquiring prestige, whereas others are minimal and notably utilitarian. Since the printing revolution, ephemera has been a long-standing element of everyday life. Ambiguous in nature, various interpretations of ephemera and related items have been contended, including menus, newspapers, postcards, posters, sheet music, stickers and valentines. Its etymological origins extends to Ancient Greece, with the common definition of the word being: "the minor transient documents of everyday life". This is the kind of stuff that is very ephemeral.īrick-and-mortar retailers are fighting over an ephemeral slice of a shrinking pie.Ephemera are transitory creations which are not meant to be retained or preserved. Those (products) are things that are there, and then they're gone, this is the stuff to me, just like the earliest cereal boxes for the launch of 'Star Wars.'. What you see through your heart is everlasting and eternal. What you see with your eyes are transient and ephemeral, In endowing us with memory, nature has revealed to us a truth utterly unimaginable to the unreflective creation, the truth of immortality.The most ideal human passion is love, which is also the most absolute and animal and one of the most ephemeral. Volatility characterizes such real markets and much of the pre-crisis market-making capacity among dealers was ephemeral. To be clear, more expensive liquidity is a price well worth paying for making the core of the system more robust, removing public subsidies is absolutely necessary for real markets to exist.
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